AI search & GEO
People now get answers from AI assistants before they ever see a results page. I make sure your site is readable, trusted and quotable by them.
What’s included
- AI crawler access: robots.txt rules for GPTBot, ClaudeBot, PerplexityBot and others
- llms.txt and clean, renderable HTML that machines can read
- Entity building: consistent brand, product and author signals
- Structured data (Organization, Product, FAQ, Article) that removes ambiguity
- Answer-first content structure for questions your customers ask
- Tracking AI referrals and citations so progress is measurable
What you get
- An AI-visibility baseline: where you are cited today and where competitors are
- A prioritized action plan for access, schema and content
- Implementation briefs or hands-on implementation
- A dashboard for AI referral traffic
Who it’s for
Brands that want to appear in AI answers, publishers watching AI Overviews change their traffic, and stores whose products should be recommended by assistants.
Advanced technical work
- Rendering for AI crawlers: key content in the first HTML response, since many do not run JavaScript
- Entity graph: connected JSON-LD with stable @ids across pages and languages
- MCP and API connections so assistants can query your own SEO data
- AI agent readiness: tasks such as search, booking or checkout that work for agents, with semantic HTML, accessible forms and stable URLs
- WebMCP: an emerging browser standard for exposing site actions as tools to in-browser agents, evaluated as an early experiment, not a ranking factor
How it works
- 01BaselineI check which AI crawlers can reach your site and where your brand and pages are named today.
- 02Open the doorsRobots rules, firewall settings and rendering are adjusted so machines can read your content.
- 03Make pages quotableKey pages are restructured answer-first, with clear entities and connected structured data.
- 04MeasureAI referrals and citations are tracked over time, so progress is visible and not guessed.
What I need from you
- Access to robots.txt, CDN or firewall settings
- Analytics access to track AI referrals
- Your key products, services and questions customers ask
Real results in this area
Frequently asked questions
What is GEO?
Generative Engine Optimization: making your content easy for AI systems to find, understand and cite. It builds on technical SEO rather than replacing it.
Can you guarantee citations in ChatGPT?
No one can guarantee it. What I do is remove the technical and content barriers, then measure citations and referrals over time.
Is GEO different from SEO?
It overlaps heavily. Crawlability, structured data and clear content matter for both; GEO adds AI crawler access, entities and answer-first formatting.
Should I block AI crawlers?
It depends on your goals. Several vendors use separate crawlers for training and for search, so you can often allow search visibility and still restrict training. I set this per crawler on purpose.
How do you measure AI visibility?
By tracking referral traffic from AI sources in analytics and checking, on a regular schedule, which of your pages are cited for the questions your customers ask.