E-commerce SEO
Turn a large catalog into a site search engines can crawl efficiently and shoppers can find, from category pages to product schema.
What’s included
- Category structure, internal linking and faceted navigation rules
- Crawl budget: what to index, what to block, what to canonicalize
- Product, Offer, Review and Organization schema
- Category and product page templates that answer buying questions
- Platform-specific fixes for Shopify, Salla, Zid, WooCommerce and Magento
What you get
- Template-level recommendations your developers can apply once
- Schema specifications and validation rules
- A monitoring setup so regressions are caught early
- Reporting tied to clicks, indexed pages and revenue
Who it’s for
Online stores with hundreds to millions of URLs, faceted filters, duplicate product pages or products that struggle to get indexed.
Advanced technical work
- Variant and parameter handling: canonicals for colors and sizes, and product groups
- Out-of-stock and discontinued products: keep, redirect or remove with the right status code
- Product pages rendered on the server or at build time, not only in the browser
- Google Merchant Center: product feed quality, free listings, identifiers, pricing and stock kept in sync with the site
- Agentic commerce readiness: clean product data and, where supported, Universal Commerce Protocol (UCP) so AI agents can find and buy
How it works
- 01Map the catalogI crawl categories, products and filters to see which URL patterns exist and which ones search engines should see.
- 02Set the rulesI define crawl, canonical and indexing rules for filters, parameters and pagination.
- 03Fix templates and dataCategory and product templates, Product and Offer schema, and feed health get fixed once at template level.
- 04MonitorI track indexed products, clicks and revenue by template so regressions are caught early.
What I need from you
- Store platform and admin or developer access
- Merchant Center and Search Console access
- Your top categories and margin priorities
Real results in this area
Pharmacy e-commerce: clicks up 1,753.8%
Explore the caseFurniture e-commerce: revenue up 234%
Explore the caseSportswear e-commerce: revenue up 116%
Explore the caseLuxury fashion e-commerce (GCC & USA): AI traffic up 139%
Explore the caseFrequently asked questions
Which e-commerce platforms do you work with?
Shopify, Salla, Zid, WooCommerce and Magento, plus custom builds.
Can you help with a store that has a million pages?
Yes. I have worked on catalogs with over a million indexed URLs across several languages, where crawl efficiency matters most.
Do you handle faceted navigation and filters?
Yes. Deciding which filter pages deserve to be indexed and which should not is one of the biggest levers on large catalogs.
Can you help with product schema and Merchant Center?
Yes. I align Product and Offer schema with your feed so prices, stock and identifiers agree everywhere.