Health & supplements (UAE): AI search traffic up 50%
Sessions74.7K+50.1%
Users66.5K+43.6%
Purchases247+36.5%
Symptom
The brand ranked well on Google but had no visibility in AI answer engines, where a growing share of supplement research now starts.
Technical fix
Allowed key AI crawlers (GPTBot, PerplexityBot, ClaudeBot) in robots.txt, implemented Product/FAQ schema for extractability, and restructured guides into clear Q&A for LLM citation.
Outcome
Sessions up 50.1% to 74.7K, users up 43.6% to 66.5K, purchases up 36.5% to 247.