SEO in Dubai & the UAE
I work from Dubai with UAE e-commerce, retail and health brands. Search here is bilingual, mobile-first and crowded, so the work is technical foundations first, then Arabic and English content that matches how people actually search.
What makes this market different
Two languages, one site
UAE shoppers switch between Arabic and English. Both versions need their own keyword research, correct hreflang and clean canonical rules, so one does not cannibalize the other.
Large catalogs and Shopify
Many UAE retailers run large Shopify or custom catalogs. Crawl efficiency, faceted navigation and feed health decide how much of the catalog search engines actually see.
Local intent and "near me"
Google Business Profile, consistent business data and local schema matter for multi-branch brands, including the queries people now ask AI assistants.
AI answers for the region
More UAE users ask ChatGPT, Perplexity and Gemini before they search. Crawler access, entities and answer-first content decide whether your brand is named.
What I do for you here
- Technical audit and roadmap for Shopify, WordPress and custom UAE stores
- Arabic and English keyword research and content plans
- hreflang, canonicals and multi-language site structure
- Google Business Profile and local SEO for multi-branch brands
- AI search (GEO) work: crawler access, schema, entities, AI referral tracking
- Reporting in GA4, Search Console and Looker Studio
Most relevant services
- Technical SEO auditCrawling, indexing and speed problems, turned into a dev-ready fix list.
- E-commerce SEOCatalogs, filters and product data that scale to millions of URLs.
- AI search & GEOGet cited by ChatGPT, Perplexity, Gemini and AI Overviews.
- Local SEOGoogle Business Profile and local pages for one or hundreds of locations.
- International SEOhreflang, market structure and native Arabic and English keywords.
Real work in this region
Pharmacy e-commerce: clicks up 1,753.8%
Explore the caseHealth & supplements (UAE): AI search traffic up 50%
Explore the caseLuxury fashion e-commerce (GCC & USA): AI traffic up 139%
Explore the caseFrequently asked questions
Are you based in the UAE?
Yes. I am based in Dubai and work with UAE brands day to day, and with clients across the wider region.
Do you handle Arabic and English SEO together?
Yes. I treat them as one plan with separate keyword research, so each language version is optimized without competing with the other.
Can you work with our in-house team or agency?
Yes. Many clients hand my developer briefs to their own team or agency, and I review the fixes before and after they ship.
Other markets
Work with me
Tell me about your site and goals in this market and I’ll suggest the next step.
Work with me