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Services

Paid media & social

Paid and organic work best when they share data: what converts in ads guides SEO, and what ranks organically guides ad spend.

What’s included

  • Google Ads search and shopping campaigns
  • Meta, TikTok, Snapchat and LinkedIn campaigns
  • Conversion tracking with GA4 and Tag Manager
  • Keyword and audience sharing between paid and SEO
  • Creative testing and reporting
  • Social account management

What you get

  • Campaign structure and tracking set up correctly
  • Clear reporting tied to leads or revenue
  • Recommendations that feed your SEO plan

Who it’s for

Businesses that want one person looking at search, ads and social together instead of three disconnected vendors.

How it works

  1. 01Set up measurementConversion tracking is checked first, so spend is judged on real results.
  2. 02Structure campaignsCampaigns are organized around your products and audiences, informed by your SEO keyword data.
  3. 03Test and learnCreatives and audiences are tested in small steps and the winners are scaled.
  4. 04Share what worksWinning messages and keywords feed your organic content, and organic data guides ad spend.

What I need from you

  • Ad account access
  • Your target markets and margins
  • Brand assets and product feeds

Frequently asked questions

Do you run ads without SEO?

Yes, but the value is highest when both are connected, so I usually look at them together.

Which platforms do you run?

Google Ads, Meta, TikTok, Snapchat and LinkedIn.

What ad budget do I need?

It depends on your market and margins. I recommend a starting budget after seeing your goals and current results.

Markets I work in

Other services

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