Glossary
Technical SEO terms, in plain English
The terms I use every day, with what people usually get wrong and how I handle each one.
hreflang
An annotation that tells search engines which language or regional version of a page to show to which audience.
Read the definitionCanonical URL
The preferred address of a page when several URLs show the same or very similar content.
Read the definitionCore Web Vitals
Google’s three measures of real-user page experience: loading (LCP), responsiveness (INP) and visual stability (CLS).
Read the definitionGenerative engine optimization (GEO)
Making your content easy for AI answer systems such as ChatGPT, Perplexity, Gemini and AI Overviews to find, understand and cite.
Read the definition