Local SEO across 160 stores: 704K Maps views
Locations160
Maps views704.7K+21.9%
Direction requests101.2K
Phone calls39.1K
Symptom
160 physical locations had no centralized visibility, declining rankings, inconsistent NAP data, and missed calls went unnoticed until revenue was hit.
Technical fix
Built a multi-account Google Business Profile monitoring dashboard, standardized NAP and local schema across all 160 profiles, and monitored review velocity per location.
Outcome
704.7K Maps views (+21.9%), 101.2K direction requests and 39.1K calls tracked and optimized from a single dashboard.